Showing posts with label eurig williams. Show all posts
Showing posts with label eurig williams. Show all posts

Thursday, 17 December 2009

Effective Google Advertising For A Small Business

You have many options for marketing your small business using Google .... search engine marketing is just one. That is .... optimizing your website to show up high in searches on specific key words in your website content that target your niche market. You want to get on to the first page when people search for your product/service using Google.

Keep in mind that if you optimize your website for searches on Google .... it will also likely do well in searches on other web directories like Bing and Yahoo.

You can also use Google Adsense or Adwords and choose between an image advert or text. The Image advert is more effective especially if in a prominent position on a web page; it is however more expensive. Your advertisement will be displayed on pages with keywords associated with your product or service. So say you sell wine. Then if the word wine is on the page, your advertisement will be displayed there.

The choices are quite complicated but Google has lots of information and videos on the use of Adsense and Adwords. Choose your words carefully. Keeping with the wine theme ....some advertisers will be advertising wine making equipment and supplies. They will go on pages that mention wine making. . Wine is obviously a key word that matches your product and also other words that wine drinkers are familiar with obviously.

Here are a few more suggestions ....

Only start using AdWords if:

1. You know exactly who you are trying to target. What do they like? What can't they stand to live without? What is compelling to them?

2. You have a very compelling proposition for those people. If you do, then you might be able to have success using AdWords.

--Make sure before you start the campaign, you know exactly what your goal is. (E.g: make a sale, get people to opt in to your newsletter, get somebody to call you, etc.)

--Research the words that match up exactly with the product/service you are trying to sell/promote. (Google keyword tool and traffic estimator can help you with your research. Sign up for an AdWords account so you can access them both.)

For instance you wouldn't want to use 'wine' as your keyword. That's way too general and you'd pay for irrelevant clicks. And it's all about relevance at Google. Perhaps 'chardonnay' is a good search term? That part you'll have to figure out with your knowledge and the Google tools.

--Make sure you use your keyword in the ad's title, in the first line of copy, and also that your landing page contains that keyword. Having these three (search term, ad, and landing page) match up is very important and affects your pricing and placement.

Use the AdWords Learning Center as much as possible. They have extremely good tools to help you become successful. Here's the link .....

Google Learning Center

Now that you are armed with the necessary knowledge .... go put it to good use.


Michael is the owner of FreedomFire Communications .... and also authors Small Business Resources Cafe. The Cafe Is Open. So .... Grab A Cup Of Joe & Sit Awhile!

Saturday, 12 December 2009

4 Great Tips to Achieve YourNetBiz Success - The Must See YourNetBiz Opportunity Marketing Guide

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4 Great Tips to Achieve YourNetBiz Success - The Must See YourNetBiz Opportunity Marketing Guide

Author: Wayne Vassell

If you are new to marketing the YourNetBiz Opportunity you will soon come to see that it is not as easy as you thought. There is a lot of conflicting strategies and information.

One 6 figure earner says this, and another says that. So what happens? You end up doing nothing!

I am talking from experience of marketing my primary businesses online my friend, take it from me it is hard work. However if you stick to just a few strategies or even just one you stand a greater chance of success.

If you want YourNetBiz Success follow this guide and try and master these strategies:

1) Article Marketing - As you can probably see this is one of my favourites. Write some quality articles and submit them to Ezine Articles.

The reason I submit to Ezine Articles is it is the most popular Article directory out there. You can get large traffic to your website from the Ezine Article readers.

Secondly because it is so popular the search engines love it. So optimise your Articles for you chosen keyword and watch it rocket to page one in the search engines.

Articles allows you to provide some useful information to your readers and will in turn provide interest in you and your website. Guess what? this will lead to YourNetBiz Success.

2) Video Marketing - The power of a 2 minute video! This is a must have strategy. Once you have chosen your keyword and written your article do a video on it.

Limit your video to 2 minutes because the video community have a very short attention span. Simply provide some brief info on the chosen keyword and close with a call to action.

Make sure you tell the video watcher what you want them to do after the video. Place a link to your site in the description of the video to achieve this.

3) Social Media - This is a great way to add some fun to your marketing. Let me be clear here, this is a very different approach to video and article marketing.

First you want to build a list of friends, then interaction. Only when you have good interaction do you want to provide any link or info about your business.

You see the main focus on these web 2.0 sites is socializing, so don't go in there blasting your business or website link to all new friends.

I personally use Twitter and You Tube for this. Not many people remember that You Tube has a community within the site as well. I recommend it because you can do social media and video marketing in one site.

4) Sales Funnel - Regardless if you use one or all of these marketing strategies as long as you are consistent you will get leads. Most people lose in marketing because they do not know how the top marketers get the most out of their leads.

The YourNetBiz Opportunity is a High Ticket business. So the reality of it is 95% of your leads will not join you. So what do you do with those 95% of the leads that say no?

Well I suggest you get paid for them. Does that sound good? The way to win and stay in the game is to effectively make your leads pay for your marketing effort.

The way to achieve this is to use a sales funnel that will allow you to make small commissions for the leads that say no to your primary YourNetBiz Opportunity.

If you follow my 4 tips above consistently you will achieve YourNetBiz Success.

About the Author:

Wayne Vassell has done his research and put together the YourNetBiz Success guide. To find out how you can get a head start in this business and generate 20+ leads a day on auto pilot and make money from the 95% that say no CLICK HERE

Article Source: ArticlesBase.com - 4 Great Tips to Achieve YourNetBiz Success - The Must See YourNetBiz Opportunity Marketing Guide



If you are new to marketing the YourNetBiz Opportunity you will soon come to see that it is not as easy as you thought. There is a lot of conflicting strategies and information.

One 6 figure earner says this, and another says that. So what happens? You end up doing nothing!

I am talking from experience of marketing my primary businesses online my friend, take it from me it is hard work. However if you stick to just a few strategies or even just one you stand a greater chance of success.

If you want YourNetBiz Success follow this guide and try and master these strategies:

1) Article Marketing - As you can probably see this is one of my favourites. Write some quality articles and submit them to Ezine Articles.

The reason I submit to Ezine Articles is it is the most popular Article directory out there. You can get large traffic to your website from the Ezine Article readers.

Secondly because it is so popular the search engines love it. So optimise your Articles for you chosen keyword and watch it rocket to page one in the search engines.

Articles allows you to provide some useful information to your readers and will in turn provide interest in you and your website. Guess what? this will lead to YourNetBiz Success.

2) Video Marketing - The power of a 2 minute video! This is a must have strategy. Once you have chosen your keyword and written your article do a video on it.

Limit your video to 2 minutes because the video community have a very short attention span. Simply provide some brief info on the chosen keyword and close with a call to action.

Make sure you tell the video watcher what you want them to do after the video. Place a link to your site in the description of the video to achieve this.

3) Social Media - This is a great way to add some fun to your marketing. Let me be clear here, this is a very different approach to video and article marketing.

First you want to build a list of friends, then interaction. Only when you have good interaction do you want to provide any link or info about your business.

You see the main focus on these web 2.0 sites is socializing, so don't go in there blasting your business or website link to all new friends.

I personally use Twitter and You Tube for this. Not many people remember that You Tube has a community within the site as well. I recommend it because you can do social media and video marketing in one site.

4) Sales Funnel - Regardless if you use one or all of these marketing strategies as long as you are consistent you will get leads. Most people lose in marketing because they do not know how the top marketers get the most out of their leads.

The YourNetBiz Opportunity is a High Ticket business. So the reality of it is 95% of your leads will not join you. So what do you do with those 95% of the leads that say no?

Well I suggest you get paid for them. Does that sound good? The way to win and stay in the game is to effectively make your leads pay for your marketing effort.

The way to achieve this is to use a sales funnel that will allow you to make small commissions for the leads that say no to your primary YourNetBiz Opportunity.

If you follow my 4 tips above consistently you will achieve YourNetBiz Success.
Wayne Vassell

Wayne Vassell has done his research and put together the YourNetBiz Success guide. To find out how you can get a head start in this business and generate 20+ leads a day on auto pilot and make money from the 95% that say no CLICK HERE