Putting the missing pieces together to a profitable online business for FREE

Hey everyone,

If your like me your tired of wanting to start an online business and never finding anything good. Even when you buy a product there is always a vital key to your success missing. THis blog is dedicated to putting those missing pieces together for FREE.

If you are thinking about promoting a product or creating your own there are some vital steps to take before doing anything.



Pick A Topic
What Topic should you build your product around? We want a topic with Hungry Buyers. This is an Extremely Important Point. If you find a crowd of People who haven't eaten for 2 Days, do you think you could sell hamburgers to them? All you would need to do is get your Hamburger Stand in front of them and you'd have a Guaranteed Winner.What if your hamburgers really aren't very good? Guess what, the Crowd is Starving, they would buy anyway. But, you wouldn't get their next sale. So we of course always Over deliver and make Great Stuff so that people Remember Us and Come Back For More. Then the Second Sale is much easier to get than the first. Let's look at quick ways to find the Topics that people are already asking for 4.

MARKET RESEARCH.

You simply need to find a market that is hungry for information and one that is spending or has the potential to spend money. If not, you will end up building squeeze pages and finding products to promote/create your own product when there is no market for that product!

Before researching in-depth a market, you first must take note of that markets itself.

And it is here that the first mistake is usually made which brings me onto the first main point of this course. When doing research for a market to begin building a mailing list in,

the first thing I always look for is...

Longevity

Longevity means the length of time a particular situation will be around. In terms of building mailing lists, I like to break it down into 3 main areas of longevity;



1) Short Term/Short Term

By short-term/short-term I simply mean that the market is made up of people with a short-term problem and the market is short-term in itself. A good example of a short
term/short-term market would be when a new product is released to the market. Take the videos games for example. When they are released there is a massive number of people
looking to buy a particular game. Once they bought the game their problem was resolved. Also, the demand for that specific video game will decrease with time. Likewise with any cross sells such as accessories, attachments and so on.

So, the market is mad up of people with a short-term problem in that they want a video game. It is also a very short-term market since the demand for a specific video game and any accessories will DECLINE with time.




2) Short Term/Long Term

By short-term/long-term I mean that the market is made up of people with a short-term problem, once solved they leave the market, but there will always be people interested
in this market.

A good example of a short-term/long-term market would be the health industry. For example, lets take the famous acne industry. A person with acne
will look for a solution to their problem, find the solution and they would not be interested in any other products or services designed for getting rid of acne if the product worked.
There wouldn't be much else you could cross sell to them either.

BUT, there will always be a market with people looking for acne solutions and that is why I like to call it a long-term market. In summary, a short-term/long-term
market is one where the people who make the market up have a short-term problem who will not be a part of that market in the long-term. The market, on the other hand,
will be around for the long-term.



3) Long Term/Long Term

By long-term/long-term I mean the market is made up of people with a long-term problem and the market itself is also very long-term. A great example of a long
term/long-term market is hobbies and self-improvement.

Take the coin collecting market for example. People within this market are keen coin collectors and usually have been for a very long time and will be for a very long time. So, they have a long-term “problem” and the market is made up of people who will be around for a very long time.

Same with people who are interested in stamp collecting. Their long-term problem is the desire to fill their stamp collecting needs and the market is long-term because
these stamp collectors are likely to be interested in stamp collecting for a very long time.

And the point in doing this is what exactly?

If you stop and ask yourself for a moment the following question - “What market would I prefer to build a list in?” In fact - “What market would you prefer to build a business
in?”

For me, I do not touch anything that is not a long-term/long term market. Why not? Because it is much easier to make money in the long run in a market where there is
long term stability.


Does it make money

You obviously do not want to enter a market where no one spends any money, do you? For example; a market where by the products you are trying to sell are freely available in the open market or where by the people who make the market up are not “spenders”

A great example of the former would be the “recipe cookbook” market. Now, I am not saying people do not buy recipes online because they do. But, and I am sure even the most successful recipe sellers will tell you this too, it is much harder to sell something like recipes that is freely available on the Internet anyway than it is to sell something that is “rare”.

A superb example of the latter would be the mobile phone ringtones market. Again, I am not saying it is impossible to make money in this market but it is hard because the
people who make it up are typically under 18 and have no credit card to join the subscription services. Thus, their spending power is greatly reduced.

Sponsored listings in the Search Engines. If you go to http://www.google.com and type in the name of the market you are researching and look down the right
hand side you will see the sponsored results section. Here, advertisers are advertising products by paying Google a fee every time someone clicks there
ads. Watch the ads closely for a couple of days to a week. If the same advertisers are there for any length of time and advertising to the people you
want to reach then chances are these people are spending money!

Natural search engine results. Again, by doing a simple search on Google and instead of looking at the sponsored listings look at the natural results in the middle of the page. What is appearing under these search terms? Are people giving away what you are wanting to sell? If so, how are you going to sell it? This step is especially crucial in the information product markets.

Forums are also a great way of finding out what people are up to in a market. In terms of finding out a market's spending power, go to forums that are centered
around the market you are looking to enter and look for posts discussing purchases and especially “the price of a product” posts and so on.

By finding out the spending power and habits of the market you are researching you can decide whether or not to pursue the market or to ditch it in favor of
something else.


The next thing I do is to work out exactly what it is that the market is hungry for. What are they spending their money on? What makes them spend their money? What
“lingo” do they speak? And so on.

At first glance, this step may seem somewhat unnecessary but I assure you it is as vital as the above two steps – as you will see later on in the report. Missing this part
will almost always mean failure so it is worth fully understanding it before moving on.

I revisit the forums I used to determine if people were spending money. I look for the questions that keep coming up, the frustrations of the market and the lingo they speak.

Why do I do this? It's simple really – without a thorough understanding of what the market is looking for and how they converse my auto responder messages and
broadcasts will not be pushing the correct emotional buttons.

For example. If I wanted to market to people who had “acne” I would obviously play on the fear of embarrassment and push that all through my sales messages.

If I were to market to people who wanted to make a living online, I would push the “work at home, lots of free time” factor throughout my sales messages.

A great way of finding what the fears and questions the market have is the FAQ section in the forums. In fact, this can sometimes be my only source of research as it
can be so enlightening.

If a forum has a FAQ section, note down the questions and answers. You can then use these as the basis to market to these people through e-mail! You can set up an
autoresponder sequence that goes out once a week for ten weeks with each e e-mail answering one of the forum FAQ's! Or you can write a report that answers the FAQ's and give it away for free in order to build your list!

A lot of people ask why I always try to learn the lingo of the market. It is because I have found that by speaking their language, you are more likely to have them trust you
and furthermore buy from you.

A good piece of advice here is to get your pen and paper back out and write down the ten most frequently asked questions the market has. Also write down the ten most
common used buzzwords and “terms of endearment” that the market uses to converse with one another.

Hope this information was informative. Please let me know if you liked what I typed and if you want more.

Steven Duguay